iphone 7
Apple has surprised us somewhat over the past two years, releasing an iPhone 5C alongside the iPhone 5S in 2013, and an iPhone 6 Plus alongside the iPhone 6 in 2014. We're wondering whether Apple might soon decide to ditch the numbers completely and stick with iPhone, iPhone Plus and iPhone C, perhaps. Or, simply ditch the 'S' models and launch an iPhone 7.
In fact, reports that emerged in mid April suggest that the next iPhone is going to be so significantly different to and better than the iPhone 6 that Apple has decided the iPhone 6S name doesn't fit, and instead will launch an iPhone 7 this autumn.
In a nutshell, then, we reckon:
1) Apple will launch a couple of iPhones - probably two, maybe three - in mid-September 2015 (not at WWDC, sadly), much as it does every year. Rumours have floated August for a possible early launch, but we're not convinced by that.
2) We think this will be a 4.7-inch phone called the iPhone 7, and a 5.5-inch iPhone 7 Plus. If Apple does make another 4-inch iPhone (which, thanks to the success of the larger iPhones, is by no means a certainty) then we think it'll be called something like the iPhone 7 Mini.
3) But this is Apple we're talking about, and consistent naming conventions aren't its strong suit. It could be called the New iPhone Max for all I know.
4) The iPhone 7 won't be a fat phone, but we can't see that the iPhone 6 series phones need to be significantly thinner. At all. We expect roughly the same dimensions as the current generation. Tim Cook will probably be able to boast that it's "the slimmest iPhone ever", but the minor reduction in thickness will be exaggerated by favourable lighting.
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